Companies nowadays have drastically changed since those days, where they took things a lot lighter than they do now. Now, they take advertising and brand image a lot more seriously, and would go to great lengths to mark their territory in the competitive world, too. Competition has certainly become a lot fiercer and has been taken to higher levels, which is both good and bad. It seems like companies don’t know when to stop, in terms of promotion and a lot of other things, as well. Obviously their main motive is to gain a huge number of customers and their loyalty, but sometimes they go a little overboard by trying to achieve this motive. On the bright side, franchises like Mc Donald’s have gone up a level, but in a good way.
Their motive is to make sure that they’re customers are constantly, by upgrading the menus on a frequent basis, and going out of the way to obtain their feedback, and improve based on that. They come up with new and innovative ideas, that they think the customers would actually like, and expect good results. Another thing that has become very apparent is the fact that abroad, all the fast food franchises have very good reputations, and maintain their standards one way or another. They really care about their brand image and pull out all the stops when it comes to wowing everyone, and want to make sure that everyone’s happy with what they’re presented with. Unfortunately, in some other countries, all of the above lack and it’s very disheartening. In some of these franchises, they take forever to serve what you order, and the hygiene is below normal standards.
The creative services are terribly poor, and this is due to the fact that they rarely change the menu, and eventfully if they actually do, that doesn’t even reach the standards that have been by the rest of the world.And it’s because of some of these said franchises the brand image has been severely tarnished; as a result this brings down the whole franchise’s brand name.
Brand strategy agencies Sydney will now make it their responsibility to come up with new, better and creative strategies for their clients/company, so that they can get back up on their feet and bounce back better than ever.Most of these companies set their aims and targets that they need to achieve, and are certainly much more organized and focused than ever, which is great because they’ll have to keep up their good work.